Penny De Los Santos Profile, Aviva, Spring 2009
Begun as a proposal for National Geographic to identify and document South Texas and Tejano culture, it's called The Tejanos Project, and it is turning into photographer Penny De Los Santos's life work.
A Permanent Opportunity in Temporary Housing, RTOHQ, April-May 2009
It may be obvious that when opportunity knocks, you answer the door. But if that's the case, why are so many rent-to-own dealers missing out on an opportunity that, on any given day in the U.S., represents 73,000 housing units filled primarily with rented furnishings?
Rent to Own: Enter, Stage Right, RTOHQ, February-March 2009
Even in the current economic climate, Seattle's Quality Rentals is busy putting some pretty sweet icing on an already substantial rent-to-own cake. Thanks to a successful sideline business in home staging, the company looks forward to additional revenue each month, as well as the satisfaction of expanding the company and rent-to-own beyond the typical consumer.
Leadership Austin story, GivingCity Austin, Issue 3
Somewhere along the way, "networking" became a vaguely dirty word, conjuring images of exclusive schmooze-fests and powerbroker backslapping. Somewhere along the way, Leadership Austin became associated with this kind of exclusivity, a who's who of Austin to which mere mortals need not apply.
Working the System, GivingCity Austin, Issue 2
Tiffany Rasco comes across as surprisingly humble for someone wearing a T-shirt emblazoned with the Superman "S" shield.
Click Forensics Cuts the Fraud, Austin Business Journal, December 5-11, 2008
It's never easy to be the messenger of bad news. But it's even harder when the bad news is being delivered to industry titans (think Google and Yahoo) who don't want to hear it, and especially not from some ambitious but unknown newcomer.
Alan and Richard Topfer Profile, TRIBEZA, December 2008
For eight years, Richard and Alan Topfer have been working hard to spend millions of dollars of their dad's money. So is theirs the story of the prodigal sons, ungrateful wretches bingeing on sports cars and bling? Not a chance.
En Vogue, TRIBEZA, September 2008
Casual, carefree and comfortable. Historically speaking, these are the traits that have defined Austin's style, lending the city that relaxed, slacker aura for which it is famed.
Downsizing Diaries, TRIBEZA, July 2008
Admit it. You've wondered how it would be to live in the skyline. To open the door of your high-rise condo and see the mirror of Lady Bird Lake out in the distance, or the constellation of city lights twinkling below.
How Austin helped me become a geek goddess, Austin American-Statesman, May 20, 2007
In this personal essay, I chronicle the geek-dominated dating scene of Austin, and how I came to embrace my inner nerd.
Each of these samples earned me a coveted interview slot two years in a row with The Economist's Science and Technology editor. Both years, I was one of approximately 12 interviewees out of about 160 applicants.
Mad corn disease, The Economist, Richard Casement Internship Sample
The central dogma of molecular biology, widely accepted as the foundation for modern genetics, amounts to so much rubbish. Or so asserts Barry Commoner, senior scientist at the Center for the Biology of Natural Systems at Queens College, City University of New York.
An energy-efficient nose, The Economist, Richard Casement Internship Sample
Visitors to a human evolution exhibit at the museum might not immediately recognize a reconstructed Neandertal as a close relative. Much of this lack of recognition would stem from the species' distinctive facial anatomy, which features a very large, very projecting nose.
Keep Texas Moving campaign website, KeepTexasMoving.com
I was responsible for generating all the non-updating copy on this website, which was the online presence for an approximately $7 million statewide marketing campaign launched in 2007 by the Texas Department of Transportation.
NextScreen Labs company website, NextScreenLabs.com
When this brand-new spinoff company needed its own website to establish an identity and inform potential clients about its mission and products, they came to me to generate copy that would get their website up and running, fast. This site is still under construction, but the "About Us" page is representative of my copywriting work for NextScreen Labs.